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Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic

 - Mar 7, 2013
References: ferro-concrete & thedieline
You could hardly achieve a more revealing result than Früute Cookies packaging, unless you were to opt for no wrappers whatsoever. The line of scrumptious snacks has been assigned clear plastic bags with a thin strip of sealing at the top, intended to appear more accessible to consumers.

Ferroconcrete's tactic is an honest one, leaving as little material as possible between the biscuit and the buyer, with just enough to protect the goods and not quite enough to hide their enticing textures and flavor-rich colors. Peering through the see-through pouches, you can even discern some of the ingredients mixed into the batches of the sweet treats. With fine white text to further tempt you, Früute Cookies packaging almost enables you to taste with your eyes.