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The L’Oreal Feria Pastel Toning Conditioner Campaign by Peter Pedo

 - Nov 13, 2013
References: peterpedonomou.virb &
The L’Oreal Feria Pastel Toning Conditioner campaign is captured by photographer Peter Pedonomou's lens. Displaying a range of sophisticated hairstyles by Heath Massi, this beauty story captures two models who pull off vibrant, pink-colored tresses.

This advertorial celebrates fashion's newfound revival of 90s styling and refines traditional punk rock looks. Exuding both an edgy and elegant air, the L’Oreal Feria Pastel Toning Conditioner campaign presents its latest product to the masses.

Lating three to five washes, the brand's Pastel Lilac Lavender conditioner is designed for light-haired consumers who are looking to amp up their blonde look. When added, the miracle conditioner transforms one's look in only 15 minutes and works on bleached, dyed and highlighted blonde hair.