The L’Oreal Feria Pastel Toning Conditioner Campaign by Peter Pedo
Jana Pijak — November 13, 2013 — Fashion
References: peterpedonomou.virb & beautyscene.net
The L’Oreal Feria Pastel Toning Conditioner campaign is captured by photographer Peter Pedonomou's lens. Displaying a range of sophisticated hairstyles by Heath Massi, this beauty story captures two models who pull off vibrant, pink-colored tresses.
This advertorial celebrates fashion's newfound revival of 90s styling and refines traditional punk rock looks. Exuding both an edgy and elegant air, the L’Oreal Feria Pastel Toning Conditioner campaign presents its latest product to the masses.
Lating three to five washes, the brand's Pastel Lilac Lavender conditioner is designed for light-haired consumers who are looking to amp up their blonde look. When added, the miracle conditioner transforms one's look in only 15 minutes and works on bleached, dyed and highlighted blonde hair.
This advertorial celebrates fashion's newfound revival of 90s styling and refines traditional punk rock looks. Exuding both an edgy and elegant air, the L’Oreal Feria Pastel Toning Conditioner campaign presents its latest product to the masses.
Lating three to five washes, the brand's Pastel Lilac Lavender conditioner is designed for light-haired consumers who are looking to amp up their blonde look. When added, the miracle conditioner transforms one's look in only 15 minutes and works on bleached, dyed and highlighted blonde hair.
Trend Themes
1. 90s Style Revival - There is an opportunity for beauty and fashion brands to capitalize on the comeback of 90s trends, such as punk rock styling, through collaboration and product innovation.
2. Temporary Hair Color - There is a market opportunity for the development and sale of temporary hair coloring products that meet the needs of light-haired consumers who want to experiment with bold, vibrant colors without committing to a permanent dye.
3. Quick Transformation Products - There is an opportunity for beauty product companies to develop quick transformation products, like the L’Oreal Feria Pastel Toning Conditioner, that provide dramatic results in a short amount of time, appealing to consumers' desire for immediate gratification.
Industry Implications
1. Beauty - Beauty industry professionals can offer products and services that cater to the growing demand for temporary hair color and quick, dramatic transformations by embracing innovative marketing tactics and strategic partnerships.
2. Fashion - As the 90s style revival continues, fashion industry professionals can leverage collaborations with beauty brands to create cohesive campaigns that appeal to consumers' desire for edgy yet sophisticated looks.
3. Photography - Photography professionals can create visuals that celebrate the intersection of high fashion and punk rock by experimenting with bold colors and dramatic styling, while capturing the essence of products that offer temporary, transformative results.
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