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22 Body-Celebrating Campaigns

These Realistic and Full Figured Ads Embrace Diverse Body Types

— April 9, 2015 — Fashion
These body-celebrating campaigns range from full figured fashion ads to swimwear lookbooks that showcase realistic and diverse body types. Thanks to social media, our society's body image obsession is at an all-time high. While the fashion industry has seldom celebrated curves, the media is consistently promoting weight-loss programs and the newest in anti-aging products.

The art of retouching paints an unrealistic picture of beauty to many young girls who develop a low self-esteem if they do not meet societal standards. These full figured ads and body-celebrating campaigns embrace diverse body types and prove that everyone is beautiful in their own way.

These marketing examples illustrate the fashion industry's recent focus on health and prove that curves should be celebrated rather than shunned.
6.7
Score
Popularity
Activity
Freshness
22
Diversity-Celebrating Runways
Diversity-Celebrating Runways
New York Fashion Week Hosted the First Ever Down Syndrome Model
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21
Diversity-Celebrating Personal Products
Diversity-Celebrating Personal Products
Dickie Martin Discusses Personal Care Product Marketing
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20
Uplifting Beauty Campaigns
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
<
19
Beauty Patch Experiments
Beauty Patch Experiments
The Dove Beauty Patch Experiment Shows Women They are Beautiful
<
18
Body Confidence Social Campaigns
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
<
17
InclusiveFashion Runways
InclusiveFashion Runways
FTL Moda Featured Disabled Models to Promote Diversity in Fashion
<
16
Diverse Celebrity Editorials
Diverse Celebrity Editorials
The Harper’s Bazaar US 'Singular Beauties' Captures 19 Starlets
<
15
Diverse Feminine Editorials
Diverse Feminine Editorials
The Harper’s Bazaar September Issue Celebrates All Women
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14
Model Diversity Documentaries
Model Diversity Documentaries
A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling
<
13
Body Positive Campaigns
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
<
12
Diversified Body Positive Campaigns
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
<
11
Curvy Blogger Collections
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
<
10
Controversial Plus-Size Campaigns
Controversial Plus-Size Campaigns
Calvin Klein's Ads of Myla Dalbesio Spark Body Image Arguments
<
9
Curvy Swimwear Collections
Curvy Swimwear Collections
This Fun Swim Suit Line Consists of Bikinis for Curves and Busty Women
<
8
Authentic Female Fitness Ads
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
<
7
Social Media-Sourced Models
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
<
6
Sultry Plus-Size Campaigns
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
<
5
Full-Figured Swimsuit Ads
Full-Figured Swimsuit Ads
Ashley Graham is the First Plus-Sized Model in Sports Illustrated
<
4
Self-Loving Campaigns
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
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3
Voluptuous Lingerie Fashion Ads
Voluptuous Lingerie Fashion Ads
The Model 1 Curve Campaign Showcases Its Plus-Sized Models
<
2
Body Diversity Campaigns
Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
<
1
Realistic Beachwear Advertisements
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
<