Unilever Canada's VP of Marketing Dickie Martin recently chatted with Trend Hunter about personal care product marketing philosophy at their Axe White Label launch.
Unilever is a multinational company specializing in consumer goods with a number of brands under its umbrella. They believe in hiring smart people and giving them the freedom to let their individuality shine, which is clear given the event's 'People are Beautiful' theme. Unilver's multinational status enables them to connect with innovation teams around the world. In Toronto, Canada specifically, inspiration can be found on the city streets.
To receive insights their competitors don't, Unilever stays a step ahead with their personal care product marketing. It is important to challenge assumptions and past successes in order to avoid complacency and ensure future achievement. Celebrating team diversity is also paramount. Humans of New York's Brandon Stanton demonstrated Unilever's commitment to this concept by guest speaking at their 2015 Personal Care Event.