A new social media campaign called Drop The Plus is encouraging people to stop using the term 'plus size' when referring to fashion models and the clothing they wear. Australian model Stefania Ferrario (the size 12-wearing face of Dita Von Teese's lingerie line) and former The Biggest Loser host Ajay Rochester are using the hashtag #droptheplus and the Drop The Plus Instagram account to raise awareness of this "misleading label" and promote body confidence in women around the world.
The term 'plus size' is one that isn't clearly defined, yet often thrown around in the fashion industry. Stefania explains "Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size model.' I do NOT find this empowering."