The Dove beauty patch is just another clever way to show women they don't need to alter anything about themselves to be beautiful. The YouTube video teaches a powerful lesson about how we perceive ourselves. The video showcases a series of women who were invited to take part in a research group to test a product called RB-X. They were told to wear the Dove beauty patch on their arms for 12 hours a day for a two week period of time. They also recorded a video diary of their entire process.
When they returned to check in two weeks later and asked to turn over the patch's packaging, they realized that there was actually nothing inside the Dove beauty patch, that it was simple just a patch. The women never thought they could feel this beautiful by themselves. The video is uplifting and reassuring that everyone is beautiful in their own skin.