Although the fashion industry might label the advertisements as plus size, the Jennie Runk for H&M advertisements put the spotlight on a woman who is actually just an average size.
Runk -- who is a size 12 -- models the latest collection of beachwear from the mega fashion retailer and has come to be something of an icon for many women worldwide. Her realistic appearance as a woman with a few curves has brought praise upon H&M by those who are tired of painfully thin girls modelling the latest wears.
It's fascinating to see how the Jennie Runk for H&M shoot is being labeled plus size when in actuality you'll find the garments she models on a standard rack in one of the retailers locations. What do you think? Is size 12 technically plus size? Will these adverts lead to a widespread trend of using fuller models for marketing?
Realistic Beachwear Advertisements
More Stats +/-
Zoological Swimwear Designs
Gloaming Swimwear Galleries
Shipwrecked Swimwear Ads
Playful Poolside Fashion
Equestrian Beachwear Editorials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.