Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Jennie Runk for H&M Puts an Average Size Girl in the Spotlight

 - May 3, 2013
References: hm & hollywoodbackwash
Although the fashion industry might label the advertisements as plus size, the Jennie Runk for H&M advertisements put the spotlight on a woman who is actually just an average size.

Runk -- who is a size 12 -- models the latest collection of beachwear from the mega fashion retailer and has come to be something of an icon for many women worldwide. Her realistic appearance as a woman with a few curves has brought praise upon H&M by those who are tired of painfully thin girls modelling the latest wears.

It's fascinating to see how the Jennie Runk for H&M shoot is being labeled plus size when in actuality you'll find the garments she models on a standard rack in one of the retailers locations. What do you think? Is size 12 technically plus size? Will these adverts lead to a widespread trend of using fuller models for marketing?