If you're planning on hosting a summer party by the pool then you'll want to stock up on a plethora of fun drinks, swimming accessories and bathing suit designs that are guaranteed to help you make the most of the warm weather.
Having people over to hang out by the pool is a great way to pass the time during the summer season. Brands are designing a slew of products and services that hope to help consumers enjoy themselves and relax while they swim or bask in the sun. For example the alcoholic slushy drinks called Phrosties are perfect for adults to enjoy a refreshing ice treat when the weather is hot. Having fun pool floaties in the shape of bartending bards and hammocks are designed to help you relax while you chill out by hte pool.
SCORE
4.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 60%
Freshness 8%
