The Norma Kamali Resort 2014 collection of swimsuits takes its inspiration from pin-up girl attire. Kamali has expanded her signature line of black and white suits with colorful additions like electric blue, red, lemon and coral.
Just as the collection is well rounded with a variety of silhouettes and colors, the suits feature a good variety of looks from showy to demure. Although Kamali typically includes a peek of skin somewhere in her designs, like cutouts on the midriff and slingy one-shoulder looks. The playful shows of skin help to keep the designs from looking like they were pulled straight out of the 40s.
The 40s-inspired collection is beautifully balanced and sure to make for great photo ops on the beach. Just don't forget the sunblock and your best pin-up pose.
Key Themes Behind This Trend
- Colorful Swimsuits
- Opportunity for swimwear brands to incorporate bold and vibrant colors to attract customers.
- Variety of Silhouettes
- Potential for designers to create swimwear with diverse cuts and styles to cater to different body types.
- Playful Show of Skin
- Innovation opportunity for swimwear designers to incorporate strategic cutouts and revealing details for a modern twist on vintage-inspired designs.
Where This Applies
- Swimwear
- Swimwear brands can capitalize on the trend of 40s-inspired swimsuits by offering a range of colorful and diverse options.
- Fashion
- Fashion designers can embrace the pin-up girl aesthetic and create vintage-inspired collections that incorporate modern elements.
- Photography
- Photographers can take advantage of the popularity of 40s-inspired swimsuits to offer themed photoshoots and capture the timeless beauty of pin-up style.
