Fashion retailers are attempting to cater to a more diverse range of body types, a fact which is evidenced by the wide range of plus-size collections popping up. While the term "plus-size" is difficult to define in the fashion industry, it seems to be accepted as a positive step to include more sizes for shoppers, both online and in-store.
When it comes to plus-size clothing, some brands are more specific than others. AbbeyPost sells size-less, made to order apparel, where swimsuitsforall.com focuses only on swimwear. Lines like Lane Bryant are so diverse that they offer full collections under one umbrella, including bathing suits as well as active wear. Many of these collections are also the result of collaborations with "real" women or online personalities.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
