Rue 107 is one brand that's taking care to ensure that plus size fashion for women is becoming more stylish and more readily available. As a body-positive brand, Rue 107's Curvy line comes in sizes 14 to 24, as well as a range of colors that embrace the spirit of spring. The inspiration behind the vivid color palette and prints actually stems from the Haitian roots of Rue 107's founder, Marie Jean-Baptiste.
Rather than boasting designs that help to slim figures, the Curve line specifically enhances voluptuous silhouettes. From bikinis to printed pants, wrap tops and jumpsuits, the collection empowers women to show off the parts of their bodies that they love the best.
As more major brands and magazines embrace models and non-models with curves, hopefully the clothing choices for plus size women will continue to grow.
What's Driving This Trend
- Body-positive Fashion
- Opportunities for body-positive fashion brands to create stylish and inclusive clothing for plus-size women.
- Size-inclusive Style
- Trend towards offering a broader range of sizes in the fashion industry presents an opportunity for brands to appeal to wider audiences.
- Inclusivity in Print and Online Media
- Media outlets, both print and digital, that feature diverse body types in advertisements and editorial content have the opportunity to promote body positivity and support the growth of size-inclusive fashion.
Who This Affects Most
- Fashion
- Opportunities for plus-size fashion brands to embrace body positivity and create stylish and inclusive clothing for a wider range of women.
- Marketing and Advertising
- Opportunities for marketers and advertisers to embrace body positivity in their campaigns and promote inclusiveness and diversity in the fashion industry.
- Publishing and Media
- Opportunities for fashion magazines and other media outlets to feature models and non-models of diverse body types to promote inclusivity and support the growth of size-inclusive fashion.
