The 'Fatkini' collection of plus-sized swimsuits by blogger Gabi Gregg have had a tremendous amount of success so far. Although some people have had adverse reactions to the name of the collection, Gregg notes: “I use the term lovingly,” she said. “To me the word ‘fat’ is value-neutral. Yes, I’m fat, but I can still look great and feel great.”
Whether you're a fan of the name or not, the swimsuits are certainly selling themselves -- completely selling out after just 48 hours after being introduced to online retailer 'Swimsuits for All.' The beautiful collection of galaxy-printed suits fills a void in the market for stylish swimwear for curvy women. In fact, the demand for these stylish swimsuits is so high that Gregg is having trouble keeping up.
What Makes This Trend Stand Out
- Plus-size Fashion
- Rise in demand for fashionable plus-size clothing provides opportunity for disruptive innovation in the fashion industry.
- Inclusivity Marketing
- Promoting inclusivity in marketing campaigns can tap into a previously underserved market and result in significant growth opportunities.
- Body-positive Movement
- The body-positive movement and diverse representation in fashion can lead to more diversity and inclusivity in the industry, bringing new business opportunities.
Sectors Adopting This
- Fashion
- Plus-size fashion industry growth, driven by the demand for body-positive clothing and inclusivity marketing.
- Swimwear
- An opportunity to expand the offering of stylish and inclusive plus-size swimwear collection as there has been a noticeable gap in the market
- E-commerce
- Growth in the e-commerce industry driven by the availability of fashionable plus-size clothing and the overall rise of inclusive marketing
