Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Phrosties are Exclusively Available to the Company's Instagram Followers

 - May 22, 2014
References: instagram & grubstreet
New Yorkers are set for summertime heat waves with the latest exclusive slushy drinks, called Phrosties, filled with boozy ingredients and lots of sugary flavor. The company creatively taps into the social media age by enticing consumers to follow the brand's Instagram account in order to have access to the necessary phone numbers needed to request orders.

The Phrosties come in a cooler-like bottle filled with gradient shades of bright summer colors. Like a slushy you'd pick up at your local convenience store, these boozy Phrosties drinks expertly layer different flavors of booze-filled ice like Blue Hawaiian and Dragonberry Colada. Buyers interesting in having Phrosties personally delivered to them must first follow the Phrosties' Instagram account and await a follow back. From there, buyers can order these summertime drinks for $10 each.