The Dairy Queen Poolside Punch Twisty Misty Slush has been announced by the brand ahead of the warm weather months as its upcoming refreshment that will draw in consumers seeking out a way to beat the heat. The slushie is achieved with swirled layers of blue raspberry and pink punch flavors, which will shift and blend together to create an almost kaleidoscopic appearance. The flavor is also reported to taste like "summer in a cup," according to the brand.
The Dairy Queen Poolside Punch Twisty Misty Slush is a social media-friendly refreshment that encourages consumers to post a picture of themselves enjoying one online thanks to the vibrant, eye-catching colors. The drink also comes as a great option for Diary Queen patrons to choose when seeking out a cold refreshment that isn't ice cream.
Image Credit: Dairy Queen
Key Themes Behind This Trend
- Social Media-friendly Beverages
- The trend of vibrant, colorful drinks will continue to grow, as consumers seek out photogenic refreshments to share on social media.
- Kaleidoscopic Food and Beverages
- Creating visually appealing and colorful swirls in food and beverages will be a popular way for brands to attract customers and create excitement around their products.
- Novelty Flavors
- Brands will continue to experiment with unique and unconventional flavor combinations in order to stand out in a crowded marketplace and appeal to adventurous consumers.
Where This Applies
- Quick Service Restaurants
- QSRs can benefit from offering visually appealing and social media-friendly menu items, like colorful slushies, that appeal to younger consumers and encourage online sharing.
- Beverage Industry
- There is an opportunity in creating and marketing visually striking, colorful drinks aimed at the Instagram generation, who value shareability and uniqueness.
- Food and Beverage Packaging
- As more brands focus on creating visually striking packaging for their products, there is a growing need for designers and suppliers who can help to bring these innovative ideas to life.
