Dairy Queen is kicking off summer 2023 a little early with the launch of its new Summertime Sunset Twisty Misty Slush.
The limited-time drink is part of the brand's new Sweet Summer Sips menu. The tasty and totally Instagramable new Summertime Sunset Twisty Misty Slush: consists of alternating layers of mango, strawberry, and kiwi-flavored slush. Thanks to the different flavors and colors, the drink looks like a colorful summertime sunset.
Other drinks on the new Sweet Summer Sips menu include the Caramel Mocha Chip Shake and the Frozen Hot Chocolate. The former is described as "a scrumptious mash-up of caramel, coffee, and chocolate cone coating and blend it all with milk and our world-famous vanilla soft serve into a classic DQ shake." Meanwhile, the Frozen Hot Chocolate combines vanilla soft-serve and signature Misty Slush with rich cocoa fudge.
Image Credit: Dairy Queen
Key Themes Behind This Trend
- Summer-inspired Beverages
- The popularity of summer-inspired drinks presents a disruption in the beverage industry, as companies create new products to meet seasonal demand.
- Instagram-ready Drinks
- The trend towards Instagram-worthy drinks, like the Sunset Twisty Misty Slush, provides an opportunity for businesses to tap into the social media marketing potential.
- Layered Flavors
- The use of alternating and complementary flavors in beverages, as seen in the Summertime Sunset Twisty Misty Slush, offers an innovative way for companies to create unique and memorable products.
Where This Applies
- Beverage Industry
- The launch of new seasonal drinks, like the Sweet Summer Sips menu, presents opportunities for businesses to expand their product offerings and cater to changing consumer preferences.
- Hospitality Industry
- Hotels, resorts, and other hospitality businesses can capitalize on the trend towards aesthetically pleasing and unique beverages by creating their own signature drinks to offer to guests.
- Food Service Industry
- The incorporation of layered flavors and unusual combinations in drinks, such as those seen in the Sweet Summer Sips menu, can provide opportunities for businesses in the food service industry to create distinctive and memorable customer experiences.
