Sweet S'mores-Inspired Shakes

Dairy Queen's New S'mores Shake is Perfect for Summer

A sure sign that summer is officially on its way, Dairy Queen has just unveiled the new S'mores Shake.

Available for a limited time heading into the summer 2022 season, the new S'mores Shake takes everything you love about s'mores and whips it up into a cool and creamy drink. The S'mores Shake starts with the chain's signature vanilla soft serve, which is then blended with milk, marshmallow, graham crackers, and chocolaty shavings. The whole thing is then finished off with a generous portion of whipped topping.

A classic campfire treat, s'mores tend to be most popular around the summer months. However, thanks to Dairy Queen, you can get your fix a little bit earlier this year.

Image Credit: Dairy Queen

Summer Shake Trends
Expect to see more creamy and delicious summer-inspired shakes hitting the food and beverage market.
Flavor Fusions
Food and beverage companies are likely to continue exploring unique flavor fusions and combinations to appeal to consumers.
Limited Time Offerings
Limited time offerings are a great way for brands in the food and beverage industry to create excitement and build buzz around new products.

Where This Applies

Food and Beverage
Food and beverage companies should consider adding unique and creative shakes to their menus to appeal to customers and boost sales.
Restaurant
Restaurants should explore adding limited time offerings to their menus to create excitement and generate repeat business.
Dessert
Dessert companies can capitalize on the popularity of s'mores by creating their own unique twists on the classic treat for consumers to enjoy year-round.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 3%
Freshness 12%