Ruby’s Diner is launching its own mobile app and the brand is celebrating with a slew of new menu items, including the brand-new S’mores Shake.
Perfect for the summer season, the new S’mores Shake pairs Ruby’s Diner's signature 1950s flare with the delicious taste of a classic campfire treat. This dreamy drink is made with real vanilla soft serve ice cream spun with Hershey's chocolate syrup, fluffy marshmallows, and a crunchy graham cracker crumble.
While you can order the brand-new S’mores Shake in stores, you can also test out Ruby's Diner's new My Ruby Rewards App, which allows customers to earn points with each order, which can then be redeemed for great deals on signature items. Reward members will also be entered in Ruby’s Diner Classic Campout Giveaway, which gives you a chance to win an Autocamp Airstream Camping Experience and some Classic Coca-Cola camping gear
Image Credit: Ruby’s Diner
What's Driving This Trend
- Seasonal-themed Beverages
- Ruby’s Diner's S’mores Shake exemplifies the trend of seasonal-themed beverages, offering a nostalgic twist on summer favorites to attract customers.
- Loyalty and Rewards Apps
- The My Ruby Rewards App illustrates the rising trend of customer loyalty programs, particularly those integrated into mobile technology for seamless user experience.
- Nostalgia Marketing
- The integration of campfire-inspired flavors in a classic diner shake leverages nostalgia marketing to appeal to a broad demographic looking for comfort and reminiscence.
Who This Affects Most
- Food and Beverage
- Innovative menu items like the S’mores Shake showcase opportunities to revitalize traditional food offerings with creative, themed products.
- Mobile App Development
- The launch of Ruby’s Diner's My Ruby Rewards App highlights the growing importance of mobile app development in enhancing customer engagement and loyalty.
- Marketing and Advertising
- Using nostalgic and seasonally themed products as marketing tools can effectively capture consumer interest and drive brand loyalty in the competitive food and beverage sector.
