Ashley Graham is about to become a household name. As the first plus-sized model to appear inside an issue of Sports Illustrated, she is already making headlines amongst major media networks. After all, Kate Upton's popularity and career sky-rocketed after she appeared on the cover in 2011 when the publication named her Rookie of the Year. The main difference, of course, is that Ashley Graham is not even appearing in an editorial.
Instead, Ashley Graham will be starring in a one-page ad for SwimsuitsForAll, an company that specializes in plus-sized swimwear. This could be seen as the first step to truly accepting more natural figures in fashion magazines and similar publication platforms. Ashley Graham joins fellow plus-sized model Tess Holiday in making a big impact for women around the world.
Key Themes Behind This Trend
- Body Diversity in Fashion
- Fashion brands can now invest in more inclusive campaigns featuring models that are of different shapes and sizes.
- Plus-size Swimwear
- Companies can cater to the growing market of women who are looking for stylish swimwear that caters to their body type.
- Inclusive Marketing
- Businesses can appeal to a wider audience by showing diversity in their advertising and promotional efforts.
Where This Applies
- Fashion
- The fashion industry can embrace body positivity by featuring diverse models in their campaigns.
- Swimwear
- Swimwear companies can focus on designing products that cater to the plus size market.
- Marketing
- Advertising agencies can create more inclusive campaigns to appeal to a wider demographic.
