Fabletics is launching a new swimwear collection that prioritizes size inclusivity, fashion forwardness, and comfortability. The collection consists of bikinis and full swimsuits in multiple eccentric shades and patterns. Bikini bottoms and tops are made with fully adjustable straps to keep you secure underwater and while tanning. Stand-out pieces include the ‘Scoop Back Swim Bra,’ ‘Zip-Up Midi Swim Top,’ and ‘High-Waisted Swim Short,’ all partially recyclable and made with elastic material.
Fabletics offers different coverage options and silhouettes in various color combinations, including olive, sky blue, black, and bright green. One-pieces like the ‘Lace-Up Racerback Swimsuit’ arrives in four colorways for versatile styling. All swimsuits come in sizes ranging from XXS-4XL and are in stock on the Fabletics website.
Image Credit: Fabletics
What's Driving This Trend
- Size-inclusive Swimwear
- Opportunity to disrupt the swimwear industry by prioritizing size inclusivity and offering a wider range of sizes.
- Adjustable Swimsuit Straps
- Potential for innovation by creating swimsuits with fully adjustable straps for customizable fit and comfort.
- Recyclable Swimwear
- New opportunities to create partially recyclable swimwear using elastic material to reduce environmental impact.
Who This Affects Most
- Fashion
- Opportunity to disrupt the fashion industry by prioritizing size inclusivity and offering a wider range of sizes.
- Swimwear
- Potential for innovation by creating swimsuits with fully adjustable straps for customizable fit and comfort, and by using partially recyclable materials to reduce environmental impact.
- Sustainable Fashion
- New opportunities to create partially recyclable swimwear using elastic material to reduce environmental impact, and to prioritize sustainable and ethical practices in the fashion industry.
