Fabletics, the athleisure apparel brand, has embarked on a collaborative venture with media personality Khloé Kardashian that has resulted in the launch of a new nine-piece collection. This nine-piece ensemble, inspired by the desert, was officially launched on the Fabletics website.
The range comprises bras, leggings, onesies, jackets, and hoodies, with available sizes ranging from XXS to 4X to ensure inclusivity. Fabletics has previously worked with Kevin Hart, Vanessa Hudgens, Kelly Rowland, Demi Lovato, and more.
“Staying active, working out and taking care of my health is a priority – it’s what keeps me strong and persistent,” said Kardashian in a statement. “Fabletics shares these values and empowered me to put my personal touch into this collection. Each piece is designed for high performance, regardless of how you choose to move. Strong in the gym and strong enough to take on any challenge that life hands you."
Image Credit: Fabletics
Key Themes Behind This Trend
- Inclusive Sizing
- Fabletics' new activewear collection offers sizes ranging from XXS to 4X, providing inclusivity in athleisure apparel.
- Celebrity Collaborations
- Fabletics' collaboration with Khloé Kardashian is part of their ongoing trend of partnering with celebrities for exclusive activewear lines.
- Performance-focused Design
- Each piece in Fabletics' new collection is designed for high performance, catering to different types of physical activities.
Where This Applies
- Athleisure
- The collaboration between Fabletics and Khloé Kardashian brings attention to the ongoing trend in the athleisure industry of fashion-forward activewear lines.
- Body Positive Apparel
- Fabletics' inclusive sizing in their new collection aligns with the growing industry trend of body positivity and inclusivity in clothing.
- Celebrity Endorsements
- The collaboration between Fabletics and Khloé Kardashian highlights the continued impact of celebrity endorsements in the fashion industry.
