Teenagers in Japan are taking to human billboard advertising with gusto. You might bat an eyelid at the notion, but if you were getting paid between 1,000 and 10,000 yen per day, you might reconsider.
Teenagers employed by the Absolute Territory PR agency have been spotted wearing temporary thigh tattoo advertisements for the band Green Day's new album, as well as to promote Takashi Murakami’s new book.
Requirements are pretty simple: the agency look for females who are over 18 who have more than 20 connections on their Twitter, Instagram or other social media services. The tattoos must be worn for a minimum of 8 hours and post pictures of the advertisement to at least two of your social media streams. This craze is an interesting spin on the notion of human billboard advertising.
Key Themes Behind This Trend
- Human Billboard Advertising
- Teenagers in Japan are using their bodies to advertise products and services, creating opportunities for companies to explore a new and eye-catching form of advertising.
- Temporary Tattoo Marketing
- The use of temporary tattoos as a marketing tool is gaining popularity, as seen in Japan with the promotions for Green Day's new album and Takashi Murakami's new book.
- Influencer Engagement
- Companies are engaging with social media influencers to promote their products, creating opportunities for both parties to reach a wider audience and generate revenue.
Where This Applies
- Advertising
- The advertising industry can explore the use of human billboards as a unique way to promote products and services.
- Entertainment
- The entertainment industry can use temporary tattoo marketing to promote new releases such as albums or books.
- Social Media Marketing
- The use of influencers to promote products on social media presents opportunities for the social media marketing industry to generate revenue and reach a wider audience.
