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Lush Beverage Branding

Koa Organic Water Packaging Has a Delicious Purity About its Natural Look

— April 10, 2013 — Eco
With the way in which Koa Organic Water packaging was designed, it seems as though its contents would be as unadulterated as the fresh and clear liquid that runs through remote mountain streams. Considering the scrumptiously pure H2O inside, it's only appropriate that the containers would be designed with some reference to or respect for nature.

Working with Tractorbeam and BoomIsland, Koa manufactured a water bottle of recycled PET plastic. It's been rendered significantly thicker than usual, based on the intention that the consumer would reuse the consequently shatterproof canteen repeatedly. The Embossed Screen Printing of the label guarantees that the vibrant green leaves of the logo will remain in tact, use after use. Koa Organic Water packaging also includes a cardboard box that is 100% biodegradable.
Trend Themes
1. Sustainable Packaging - Opportunity to innovate in creating eco-friendly packaging solutions for beverages.
2. Embossed Screen Printing - Disruptive potential in incorporating embossed screen printing techniques for vibrant and durable branding.
3. Reusable Containers - Opportunity to develop reusable water bottles and containers that are thicker and shatterproof.
Industry Implications
1. Beverage Packaging - Opportunity for the beverage packaging industry to adopt sustainable practices and materials.
2. Printing and Labeling - Disruptive potential for the printing and labeling industry to explore innovative techniques like embossed screen printing.
3. Consumer Goods - Opportunity for the consumer goods industry to develop and market reusable water bottles and eco-friendly packaging.
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