Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Marseille Leroux Chocolate Packaging Blossoms for an Enchanting Experience

 - Mar 1, 2013
References: enspireddesign & thedieline
A clever strategy is exercised in Marseille Leroux Chocolate packaging that engages the consumer before a single bite is even taken out of the scrumptious cocoa treat. A product can indeed be endowed with added appeal by enhancing the experience of one's first encounter with it.

Elizabeth Vornbrock aimed to communicate the exquisiteness, the delicacy and the natural flavor of the French truffles through the use of a flower as a symbol. The perfect petalled source of inspiration was not, however, rendered as a logo; instead, it was crafted using origami techniques.

A piece of deep purple paper and another of black were folded together with creases, pleats and overlaps that mimic the corolla of a beautiful bloom. Individual confections are placed within Marseille Leroux Chocolate packaging before they are enveloped elegantly in the pretty pinwheel forms.