A clever strategy is exercised in Marseille Leroux Chocolate packaging that engages the consumer before a single bite is even taken out of the scrumptious cocoa treat. A product can indeed be endowed with added appeal by enhancing the experience of one's first encounter with it.
Elizabeth Vornbrock aimed to communicate the exquisiteness, the delicacy and the natural flavor of the French truffles through the use of a flower as a symbol. The perfect petalled source of inspiration was not, however, rendered as a logo; instead, it was crafted using origami techniques.
A piece of deep purple paper and another of black were folded together with creases, pleats and overlaps that mimic the corolla of a beautiful bloom. Individual confections are placed within Marseille Leroux Chocolate packaging before they are enveloped elegantly in the pretty pinwheel forms.