Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image

 - Oct 22, 2013
References: & packagingoftheworld
For quite a while there, wine was considered a rather sophisticated drink, and it has been appropriately preserved in elegant and fragile glass bottles. Now, take a look at
Vin Grâce wine packaging, and tell me, doesn't it seem to better represent the contemporary casual culture of wine-drinking?

Minimalist Studio of South Korea shed this brand of scrumptious grape alcohol of its highbrow aesthetic, replacing it with a more everyday material of sealed paper. This is lightweight, reasonably durable and much simpler to recycle. Vin Grâce wine packaging also comes without a cork so that its contents can be easily accessed anywhere. Finally, to celebrate the quality of the beverage within, the carton has been folded in a beautiful multifaceted manner to mimic the look of a cut diamond.