Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic

 - Mar 6, 2013
References: petergregson & lovelypackage
What really tends to attract consumers these days is a more intimate touch to product wrappers. A great example of employing this branding strategy, Panon Dairy packaging is decorated in patterns reminiscent of painstaking textile craft.

The Biopanon and Panon organic and non-organic dairy goods suggest high-quality traditional production that is a great deal more appetizing than the idea of mechanized processing. The half and full 1 Liter milk cartons were developed by Peter Gregson with serrated lines and diamond motifs that look copied from delicately cross-stitched cushions.

The majority of Panon Dairy packaging is printed solidly in blue, red, purple or green, but the short yogurt containers are ornamented with vibrant cherry accents amidst the leaf-hued design.