Freeing logo animals from their branded prisons, Salim Zerrouki created a series of works in 'When Brands Go Wild.' The designer took animals from well-known brands and reinvisioned them as real creatures. Each graphic takes a combination of famous logos and combines them to create comical scenes.
Using only logos, Zerrouki managed to personify brands through their positioning relative to other logo animals. In one design, the Red Bull cattle is charging towards the Le Coq Sportif rooster who has a speech bubble with the Laughing Cow logo. The rooster seems to be identifying the bull as it rushes headlong towards Le Coq Sportif's mascot. Zerrouki also managed to place logos in completely unexpected situations by pitting the Puma cougar against Jaguar's mascot.
Why This Trend Is Growing
- Reinvisioned Logos
- Disruptive innovation opportunity: Brands can explore new ways of visual representation by reinvisioning their logos as real creatures.
- Comical Logo Scenes
- Disruptive innovation opportunity: Brands can use humor and unexpected combinations of logos to create comical scenes and engage with their audience.
- Logo Animal Personification
- Disruptive innovation opportunity: Brands can personify their logos by positioning them relative to other logo animals, creating unique and memorable brand associations.
Industries Being Reshaped
- Graphic Design
- Disruptive innovation opportunity: Graphic design professionals can explore new artistic approaches by reinvisioning logos and creating comical logo scenes.
- Advertising
- Disruptive innovation opportunity: Advertisers can leverage the power of humor and unexpected logo combinations to create attention-grabbing campaigns.
- Branding
- Disruptive innovation opportunity: Branding professionals can utilize logo personification techniques to create memorable brand associations and enhance brand identity.
