The Nike Running 2013 Campaign Hits the World with a Hashtag
Katie Pagnotta — January 5, 2013 — Marketing
References: nike & highsnobette
The Nike Running 2013 We Will #MakeItCount campaign entices people to get up, get motivated and get fit to build a healthy and balance lifestyle. The campaign calls upon consumers to pledge their resolutions and make them happen in 2013.
The clever athletic campaign features a series of photographs, a social media concept and an interactive element. Firstly, the photographs released to promote this movement feature groups of people running with bold white writing overlay. Bold pictures include a couple running together with the caption "NOTHING CAN STOP US" followed by the #MakeItCount and a Nike+ symbol. These ads are inspirational and pack a slew of motivational messages.
Nike encourages its followers to set goals, be active and make them happen with the Nike Running 2013 campaign.
The clever athletic campaign features a series of photographs, a social media concept and an interactive element. Firstly, the photographs released to promote this movement feature groups of people running with bold white writing overlay. Bold pictures include a couple running together with the caption "NOTHING CAN STOP US" followed by the #MakeItCount and a Nike+ symbol. These ads are inspirational and pack a slew of motivational messages.
Nike encourages its followers to set goals, be active and make them happen with the Nike Running 2013 campaign.
Trend Themes
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Motivational Campaigns — Opportunity for businesses to create motivational campaigns that inspire people to achieve their goals and adopt healthy lifestyles.
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Social Media Engagement — Opportunity for businesses to utilize social media platforms to engage with consumers and encourage them to participate in campaigns.
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Interactive Advertising — Opportunity for businesses to create interactive advertising campaigns that capture the attention of consumers and promote brand engagement.
Industry Implications
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Sportswear — Disruptive innovation opportunity for sportswear companies to develop products that are not only functional but also inspire and motivate individuals to stay active and achieve their fitness goals.
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Fitness Apps — Opportunity for fitness app developers to create interactive platforms that allow users to set goals, track their progress, and receive motivational messages to stay committed to their fitness resolutions.
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Advertising Agencies — Opportunity for advertising agencies to adopt interactive and engaging approaches to create campaigns that resonate with consumers and motivate them to take action.
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