Simone Cookies Branding is Winsomely Woven for a Homemade Image

 - Feb 28, 2013
References: renaudnora & packagingoftheworld
Provided that someone under your roof has some talent for following a recipe, the idea of homemade biscuits is hard to beat. Simone Cookies packaging strives to express its products as treats with as much goodness, warmth and scrumptious comfort as those that emerge from your own oven -- qualities with which store-bought snacks just cannot compete.

Nora Renaud developed three different sizes of wrappers to hold one, five or ten biscuits. The first is a sleeve that's been woven from paper strips in four colors; the second is modeled on a short milk carton; and the third is a rectangular box. The vibrant ribbons decorate the latter two pieces of Simone Cookies packaging, maintaining a bit of branding consistency and contributing to the cute and crafty image.