Plaited Paper Packaging

Simone Cookies Branding is Winsomely Woven for a Homemade Image

Provided that someone under your roof has some talent for following a recipe, the idea of homemade biscuits is hard to beat. Simone Cookies packaging strives to express its products as treats with as much goodness, warmth and scrumptious comfort as those that emerge from your own oven -- qualities with which store-bought snacks just cannot compete.

Nora Renaud developed three different sizes of wrappers to hold one, five or ten biscuits. The first is a sleeve that's been woven from paper strips in four colors; the second is modeled on a short milk carton; and the third is a rectangular box. The vibrant ribbons decorate the latter two pieces of Simone Cookies packaging, maintaining a bit of branding consistency and contributing to the cute and crafty image.

Homemade Packaging Design
Opportunities for upcycling materials and innovative designs for homemade product packaging, using sustainable and eco-friendly materials
Brand Consistency
Having a consistent and memorable brand image across different packaging shapes and sizes, creating brand loyalty among customers
Artisanal Aesthetic
Artisan and handcrafted design trends in food packaging, communicating warmth, comfort and quality.

Sectors Adopting This

Food and Beverage Industry
The food industry can benefit from innovative and eco-friendly packaging design, providing homemade and artisanal product branding
Retail Industry
Retailers can use artisanal and homemade packaging design trends and eco-friendly materials to create an authentic and unique in-store experience
Design Industry
Designers can take advantage of the homemade packaging trend, exploring the possibilities of combining eco-friendly materials with innovative designs to create memorable and sustainable product packaging.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 77%
Freshness 8%