The notion of shelf appeal is undergoing a change. It seems that many consumers have an increasing interest in subtler brand identities rather than those with in-your-face graphics and color. Despite its muted palette, Paromi Tea packaging has certainly succeeded in getting noticed, having been picked up by Whole Foods since its image was reinvented.
R/West chose clay-hued gray jars as the vessels to hold 15 triangular teabags. The earthy aesthetic is consistent in the soil- and sand-tinted stickers that label each flavor. Elegant botanical drawings make handsome watermarks and help to represent the particular herbs and flowers that make up the loose leaf blends. Paromi Tea packaging exhibits just subtle differences, except for small lid seals in punchy colors that are intended to discriminate between them.