PepsiCo's Souldboost is offering $5,000 to quit your job and better your mental health. This ad targets individuals who feel restless and want to escape their current profession to explore new opportunities. The brand revealed that almost half (44%) of US employees had been actively seeking new employment due to the effects of the pandemic. They are calling this the 'Great Reshuffle.'
The 'Great Reshuffle Reset' is the campaign Soulboost has created that will reward five individuals with $5,000 to fund “journeys to their happy place to ease their minds and find solitude.” The campaign begins May 4th and aligns with Mental Health Awareness Month. The five winners will be able to use their winnings in any way that improves their happiness.
“We know just about everyone’s mental health has taken a hit after the last two years,” said Jenny Danzi, Soulboost’s senior director, in a statement. “Now, with so many people looking for new opportunities both at work and beyond, we want to encourage those looking for new horizons during this ‘Great Reshuffle’ by helping to facilitate that personal discovery."
Image Credit: Soulboost
What Makes This Trend Stand Out
- Great Reshuffle Reset
- Companies can create similar employee resignation campaigns targeting individuals who want to escape their current profession for better mental health.
- Mental Health Awareness Month Campaigns
- Brands can create campaigns supporting mental health awareness that offer incentives for individuals to prioritize their personal well-being.
- Career Exploration Opportunities
- Companies can offer opportunities for career exploration and personal discovery, incentivizing individuals to try new experiences and improve their happiness.
Sectors Adopting This
- Human Resources
- HR departments can incorporate mental health initiatives and employee resignation campaigns to improve company culture and support their staff's well-being.
- Consumer Goods
- Consumer goods companies can create campaigns that support mental health awareness and promote personal well-being to their target audience.
- Travel and Tourism
- Companies in the travel and tourism industry can offer packages and incentives for individuals to explore new places and find solitude to improve their happiness.
