The Economist hot potato truck is getting Americans to think about hot topics in a new way. In a new advertising campaign conceived by BBDO New York, The Economist has a red food truck handing out literal hot potatoes, making a clever allusion to the buzz topics many news sources talk about. This play on words will not only be memorable to consumers, but also serves as a conversation starter around important subject matter.
The Economist hot potato truck is not only handing out spuds, but each one comes with labels about controversial news items, including North Korea and same-sex marriage. Aside from the truck's stops in Philadelphia and Boston, the campaign also extends to billboards and other print material encouraging a wider world view.