Some libraries across the United States have come up with a brilliant marketing ploy to encourage more people to read: Blind Date with a Book. Essentially, a selection of teen books that are well-written but for some reason continue to collect dust have been wrapped in brown paper to give them a chance to be read. With only a brief set of instructions and a genre written on a sticker, people will have to put their faith in the librarian who choose the books.
According to librarian Mollie Kay who used the Blind Date with a Book ploy, "Within an hour of the display going up, more than half of the books were checked out. I hadn't anticipated such an occurrence, so I happily scrambled around for more books to wrap up and display."