The cosmetics industry is growing exponentially, but not in the way you might be thinking; despite gender norms leading many to believe men might not be as interested, the number of them purchasing specialty cosmetics is on the rise, which is where these colognes for guys come into play. The designer cologne has become the go-to for men to express their penchant for style, while the market is further expanding as new apothecary and artisan brands begin to pop up left, right and center.
The de-gendering of the cosmetic industry is leading products like colognes for guys and men-only varieties into a new era where sales are skyrocketing. With that said, it's not just guys buying for themselves; it's also thanks to partners, parents and friends who are giving them to them as gifts.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
