Merely observing the images that compose Van Der Lichaam Aromatherapy packaging may make you wonder about the contents of the little glass flasks. Might they hold the essences of organs such as cranial concoctions and liquid lungs?
Actually, Virginia Holman's Victorian anatomical illustrations mark the tiny bottles as literal suggestions of what they contain. Really, they are perfume combinations made form pairs of fragrances. Each one corresponds to a different physiological benefit, interpreted graphically into specific parts of the body.
The Rosemary and Bergamot cologne is meant to help with mental clarity and is hence labeled with a human brain. The heart-marked Jasmine and Sandalwood was mixed for romance and the Eucalyptus and Lemon blend supposedly helps with respiratory health.
What Makes This Trend Stand Out
- Biologically Branded Packaging
- Opportunity for companies to incorporate anatomical and biological illustrations to visually represent their products.
- Physiological Benefits Corresponding Fragrances
- Opportunity for companies to create fragrance combinations that correspond to different physiological benefits and market them accordingly.
- Graphically Interpreted Fragrances
- Opportunity for companies to use graphic design to visually interpret the benefits of their fragrances and differentiate themselves from competitors.
Sectors Adopting This
- Aromatherapy
- Aromatherapy companies can use biologically branded packaging to visually represent their products and create fragrance combinations that correspond to different physiological benefits.
- Perfume
- Perfume companies can use graphic design to visually interpret the benefits of their fragrances and differentiate themselves from competitors.
- Health and Wellness Products
- Health and wellness product companies can incorporate biologically inspired packaging and fragrance combinations to enhance the health benefits of their products and increase consumer interest.
