The undead franchise has is still alive and kicking by the looks of the Zombie Cologne Spray. Granted, until 'The Walking Dead' buries its last character, and he or she stays buried, similar products will continue to hit the market. In this case, it appears that there has been an unfulfilled desire to smell like the zombies people are so afraid of.
Created by Demeter, who has also brought people the Fireplace Cologne Spray, Literature Cologne Spray and Leather Cologne Spray, the Zombie Cologne Spray is potentially the most putrid of the odd collection of scents. Although it is available in two versions, one for Him and the other for Her, the Zombie Cologne Spray is clearly a ploy to go viral. It's working.
Key Themes Behind This Trend
- Undead-inspired Fragrances
- Creating perfumes and colognes that smell like zombies or other undead creatures presents a disruptive innovation opportunity in the fragrance industry.
- Horror-themed Products
- Developing a range of horror-themed products, including fragrance sprays, taps into the market's unfulfilled desire for unique and unconventional items.
- Viral Marketing Campaigns
- Leveraging viral marketing techniques, such as creating unconventional products like the Zombie Cologne Spray, can generate significant attention and brand awareness.
Where This Applies
- Fragrance
- The fragrance industry can explore creating unique scent profiles that cater to niche markets, including horror enthusiasts.
- Consumer Products
- Incorporating horror themes into a range of consumer products, including colognes and perfumes, offers a disruptive innovation opportunity within the consumer goods industry.
- Marketing and Advertising
- Developing viral marketing campaigns around unconventional or bizarre products like the Zombie Cologne Spray can provide new ways for marketing and advertising agencies to engage with audiences.
