Dodo Jackfruit Edition Was Inspired by an Extinct Bird
Laura McQuarrie — July 5, 2023 — Fashion
References: instagram & highsnobiety
Zoologist Perfumes bases its unique line of scents on animals like bats, elephants and camels—and one upcoming release from the brand takes cues from a long-extinct bird. Dodo Jackfruit Edition by Yves Cassar is set to be released in the fall and it captivates with top notes of jackfruit accord, bergamot, pink pepper and turmeric leaf. With bright florals like lavender, geranium and orange flower at its heart and grounding vetiver, sandalwood and patchouli at its base, this unconventional fragrance offers a different olfactory experience than the original Zoologist Dodo.
Within the niche fragrance market, brands like Zoologist are uniquely positioned to cater to the demands of consumers seeking experimental scents. With a focus on artistic creativity and a willingness to push boundaries, niche fragrance brands resonate with consumers who crave scent experiences that range from distinctive to daring.
Within the niche fragrance market, brands like Zoologist are uniquely positioned to cater to the demands of consumers seeking experimental scents. With a focus on artistic creativity and a willingness to push boundaries, niche fragrance brands resonate with consumers who crave scent experiences that range from distinctive to daring.
Trend Themes
1. Experimental Fragrances - Brands like Zoologist are uniquely positioned to cater to the demands of consumers seeking experimental scents.
2. Artistic Creativity in Fragrances - Niche fragrance brands resonate with consumers who crave scent experiences that range from distinctive to daring.
3. Pushing Boundaries in Perfumery - Brands like Zoologist have a willingness to push boundaries, offering consumers unconventional and unique olfactory experiences.
Industry Implications
1. Niche Fragrance Market - Brands within the niche fragrance market, like Zoologist, have the opportunity to cater to consumers seeking experimental and distinctive scents.
2. Perfumery - The fragrance industry as a whole can benefit from embracing artistic creativity and pushing boundaries to offer consumers unique scent experiences.
3. Creative Cosmetic Industry - Brands within the cosmetic industry can explore innovative collaborations, like incorporating unconventional fragrances inspired by extinct animals, to captivate consumers looking for distinctive products.
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