Irène Farmachidi of fragrance company Technicoflor is the creative force behind the new NUXE Prodigieux® Néroli Le Parfum -- based on the French beauty brand's botanical hair, face and body oil of the same name. NUXE is a French pharmacy staple whose team of laboratory researchers gathers "the most effective active ingredients" to create its iconic product range.
The brand's newest perfume is infused with the relaxing scent of Huile Prodigieuse® Néroli, known for its light, sensual and understated notes. The scent combines refreshing notes of bergamot, verbena and petitgrain with lavender, orange blossom, flower petals and musk.
The result is an understated yet bold fragrance with a unisex feel. The captivating perfume is made in France, is vegan-friendly and is now available across Canadian retail locations like Shoppers Drug Mart and others.
What Makes This Trend Stand Out
- Botanical Oil-based Perfumes
- Brands can explore using natural oils from plants as a base for creating their perfumes, catering to customers seeking vegan-friendly, eco-friendly, and chemical-free products.
- Unisex Fragrances
- Having fragrances with a unisex feel can appeal to wider demographics and offer gender-inclusivity in the cosmetic and perfume industry.
- Lab-developed Fragrance Note Blends
- With the help of laboratory researchers, fragrance brands can create unique and captivating scent blends that can make their fragrances stand out in the market.
Sectors Adopting This
- Cosmetics Industry
- Cosmetic companies can use natural oils, such as botanical oils, as main ingredients for their fragrances, which can attract more customers concerned with eco-friendliness and sustainability.
- Perfume Industry
- Fragrance companies can innovate by creating scents with a unisex feel, providing wide demographic appeal, and disrupting the traditional binary approach to perfumes that labels them as either male or female.
- Fragrance Laboratories
- Laboratories specializing in fragrance development can collaborate with perfume brands to create unique and lab-developed fragrance note blends that can revolutionize the fragrance industry.
