Women rely on cosmetics to put a daily mask on their face, playing with colors and scents in relation to what side they want to channel on any given day; dark and edgy beauty looks allow them to tap into their inner femme fatale. Whether that means taking inspiration from their favorite movie star vampire or simply introducing more shadowy shades, it is becoming increasingly easy for women to indulge dark fantasies.
For instance, a perfect dark and edgy beauty example lies in the latest MAC cosmetic collection that is inspired by Disney's 'Maleficent' movie, which is set to release at the end of May 2014. Instead of being kitschy or cliche, the products are deep and warm, allowing women to achieve a similar look as Angelina Jolie in the movie.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
