Disney's latest highly anticipated live action movie, 'Maleficent,' which stars none-other-than Angelina Jolie, has just become the inspiration behind the Mac Cosmetics x Maleficent makeup line. Considering how devilishly beautiful the iconic villain is portrayed as in the film, it is only natural that fans would want to recreate her look for themselves.
Whether used on a daily basis or for special occasions such as Halloween, the Mac Cosmetics x Maleficent makeup line is comprised of a powder, lipstick, lip gloss, lip pencil, nail lacquer, eyeshadow, fake eyelashes and more. Available exclusively at MAC Makati and MAC Rockwell come June 2014, which is just after the movie's theatrical release date, the line embraces shades of red, gold and brown to create an air of dark mystery.
Key Themes Behind This Trend
- Movie-themed Makeup
- Opportunity to create makeup lines inspired by popular movies and characters.
- Celebrity Collaboration
- Opportunity for makeup brands to collaborate with celebrities to create exclusive makeup collections.
- Character Cosplay
- Opportunity to cater to fans who want to recreate the looks of their favorite fictional characters.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity for cosmetics companies to create themed makeup lines based on popular movies and characters.
- Film and Entertainment
- Opportunity for film studios to collaborate with makeup brands for promotional tie-ins and merchandise.
- Costume and Cosplay
- Opportunity for costume and cosplay retailers to offer makeup products and accessories for character cosplays.
