Veronica Azaryan shows the world why 'artist' is included in the titled 'makeup artist.' Such professionals simply use the human face, and at time body, in place of traditional white canvases to display their work. In this case, Veronica Azaryan turns her models into conceptual creatures. Whether regarded as alien or some sort of cosmic creation, a person would be hard-pressed not to appreciate Veronica Azaryan's imaginative output.
Based in St. Petersburg, Russia, Veronica Azaryan has worked on ad campaigns for such brands as Mousson Atelier jewelry as well as expanded on her own personal portfolio. Dark, mysterious and full of vibrant colors, the work of Veronica Azaryan often results in looks that are abstract and sculptural. The models easily belong in an art gallery.
Why This Trend Is Growing
- Conceptual Beauty Looks
- Disruptive innovation opportunity: Exploring unconventional makeup techniques and materials to create unique and artistic beauty looks.
Industries Being Reshaped
- Makeup Artistry
- Disruptive innovation opportunity: Developing new products and techniques to push the boundaries of traditional makeup artistry and create avant-garde looks.
- Fashion Photography
- Disruptive innovation opportunity: Collaborating with makeup artists to capture and showcase imaginative conceptual beauty looks in fashion photography.
- Art Galleries
- Disruptive innovation opportunity: Displaying conceptual beauty looks as modern art installations to challenge traditional notions of beauty and provoke thought.
