Halloween this year is poised to look far different than in years past, which is seeing brands take note with new offerings like the Zombie Skittles Costume. The costume has been unveiled by the brand on Twitter as part of a sweepstakes that only requires them to enter online for their chance to win the candy-inspired getup. The costume looks like any oversized pack of the namesake candies with an unpleasant flavor in the mix, but is further enhanced with a specialized wrist device that will emit a zombie-scented odor to keep others away.
The Zombie Skittles Costume is positioned as a cheeky socially distanced getup that is sure to delight consumers this year, but is very limited-edition with interested parties required to enter online to score one before Halloween.
What's Driving This Trend
- Halloween-themed Costumes
- Brands can explore creating unique and innovative Halloween costumes that incorporate interactive elements or sensory experiences.
- Socially Distanced Celebrations
- There is an opportunity for brands to create products or experiences that encourage safe and fun celebrations amidst the COVID-19 pandemic.
- Scented Accessories
- The incorporation of scented elements into accessories or wearable devices can provide a unique sensory experience for consumers, opening up new avenues for product innovation.
Who This Affects Most
- Costume and Apparel Industry
- Companies in the costume and apparel industry can explore collaborations with candy brands to create innovative and limited-edition Halloween costumes.
- Event Planning and Entertainment Industry
- Event planning and entertainment companies can explore new ways to host socially distanced Halloween events or offer innovative experiences that capture the spirit of the holiday while ensuring safety.
- Fragrance and Scented Products Industry
- Brands in the fragrance and scented products industry can expand their product offerings to include wearable scented accessories, providing consumers with unique sensory experiences.
