Discount supermarket chain Aldi and EllaDoesFX, the viral SFX makeup artist, teamed up to create product-inspired Halloween looks to inspire parents and Gen Z—70% of whom say that Halloween is their favorite time of year.
Using the fan-favorite Professor Peppy drink, Aldi and EllaDoesFX came up with a look that trick-or-treaters can recreate with a handful of empty cans and a few transformative special effect materials.
According to Aldi's research, 83% of parents will be trying their hand at SFX and makeup this year, and 69% plan to use foods from home, like ketchup, to perfect their spooky looks. Aldi also found that some of the top looks for Halloween 2025 include Wednesday Addams, Labubus, K-Pop Demon Hunters, and Wicked’s Elphaba or Glinda.
Key Themes Behind This Trend
- Product-inspired Costuming
- Product-inspired costuming appeals to creativity in DIY enthusiasts, allowing brands to leverage their products in unique and engaging ways for seasonal events.
- SFX Makeup Boom
- The rise of SFX makeup as a hobby among parents opens up new opportunities for brands to offer kits and tutorials tailored to family-friendly themes.
- Repurposing Household Items
- Repurposing household items for creative projects enhances sustainability and offers brands a platform to encourage innovative uses of everyday products.
Where This Applies
- Makeup and Cosmetics
- The makeup and cosmetics industry can tap into the seasonal demand for SFX makeup by designing exclusive Halloween kits with step-by-step guides.
- Retail and Consumer Goods
- Retailers can boost engagement by collaborating with creative influencers to turn everyday products into holiday-themed experiences.
- Entertainment and Media
- The entertainment industry can capitalize on the popularity of Halloween by producing content that showcases creative transformations and product-inspired looks.
