Chili's Teamed Up with JaNa Craig to Revive the MozzMates Costume
Laura McQuarrie — September 24, 2025 — Marketing
References: welcometochilis & prnewswire
The two-person MozzMates costume sold out in 20 minutes after making its official debut in 2024, and for Halloween 2025, the viral Chili's Grill & Bar Halloween costume is set to return on October 1st, giving fans another chance to wear the popular appetizer. This time around, Chili's is tapping into the popularity of cheese pulls by teaming up with reality star JaNa Craig, and fans can enter for their chance to win a date with JaNa by posting an Instagram or TikTok video with the #ChilisMozzMates tag, explaining why they'd be the perfect match.
Blending pop culture with playful food-themed costumes, brands are turning fans into walking billboards just in time for spooky season. This season, Chili's is also bringing back the fan-favorite Witches Brew Marg as October's $6 Marg of the Month.
Blending pop culture with playful food-themed costumes, brands are turning fans into walking billboards just in time for spooky season. This season, Chili's is also bringing back the fan-favorite Witches Brew Marg as October's $6 Marg of the Month.
Trend Themes
1. Food-themed Costumes - The MozzMates costume exemplifies the growing public fascination with food-themed attire, highlighting opportunities for interactive and experiential marketing strategies.
2. Influencer Collaborations - Partnering with reality star JaNa Craig to promote the MozzMates costume showcases the potency of influencer collaborations in expanding brand reach and consumer engagement.
3. Social Media Campaign Virality - The MozzMates costume campaign, driven by social media participation, demonstrates the potential for creating viral content that leverages user-generated engagement and brand promotion.
Industry Implications
1. Themed Apparel - The rapid sellout of Chili's MozzMates costume underscores the lucrative possibilities within the themed apparel industry, especially for novelty and seasonal items.
2. Social Media Marketing - Harnessing platforms like Instagram and TikTok to promote event-specific products reveals the effectiveness of social media marketing in driving consumer interaction and brand awareness.
3. Food and Beverage - Integrating popular menu items into marketing efforts, such as Chili's Witches Brew Marg, indicates untapped potential within the food and beverage industry to elevate brand presence through innovative product promotions.
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