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Holiday Trends

Top Trends in Holiday

When it comes to holidays and special occassioons, gift giving can be challenging, which is why Trend Hunter’s Holiday category has everything you need to scout the latest gifts for family, friends and loved ones.

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Dynamic Outerwear Holiday Campaigns
OCT 20, 2026

Dynamic Outerwear Holiday Campaigns

Merrell Runs Its Holiday 2026 Campaign — 'Gift the What If'

Experience-Led Gifting — Seasonal campaigns are shifting from product utility to aspirational experiences, creating space for brands to package goods as gateways to exploration, connection, and personal discovery.

Read More +
Pocket-Sized Lip Balm Sets
OCT 20, 2026

Pocket-Sized Lip Balm Sets

Summer Fridays Miniaturizes its Bestselling Lip Butter Balms

Miniature Beauty Sets — Limited-edition small-format assortments create room for premium brands to turn everyday essentials into collectible, giftable discovery products.

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Experiential Luxury Gifts
OCT 22, 2026

Experiential Luxury Gifts

Neiman Marcus Unveils Its 2026 Fantasy Gifts

Neiman Marcus is expanding experiential luxury gifts through its 2026 Holiday Fantasy campaign, introducing exclusive opportunities that combine personalized experiences with premium products....

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Nourishing Almond Sets
OCT 19, 2026

Nourishing Almond Sets

L'Occitane Presents 'Almond Sublime' Favorites in Seasonal Gift-Ready Sets

Curated Body Care Sets — Bundled routines transform familiar personal care products into higher-value seasonal purchases that simplify selection and elevate perceived gifting quality.

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Festive Hand Cream Sets
OCT 25, 2026

Festive Hand Cream Sets

L'Occitane curates its signature hand creams for holiday gifting

Curated Beauty Gifting — Pre-assembled assortments reduce holiday shopping friction while giving brands room to bundle bestsellers with discovery-oriented products.

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Baking Advent Calendars
OCT 9, 2026

Baking Advent Calendars

Nestlé Toll House Fills Its Holiday Countdown with Baking Products

Nestlé Toll House is introducing baking Advent calendars with its first 12-day holiday countdown centered on products that can be used for seasonal treats. Designed to resemble the original Toll...

Read More +
Deluxe Beauty Advent Calendars
OCT 5, 2026

Deluxe Beauty Advent Calendars

L'Occitane Introduced its Classic and Prestige Advents for 2026

Tiered Beauty Gifting — Premium and entry-level calendar formats create space for brands to segment seasonal shoppers through curated value ladders and differentiated discovery experiences.

Read More +
Character-Themed Halloween Doughnuts
OCT 6, 2026

Character-Themed Halloween Doughnuts

Krispy Kreme Turns Looney Tunes into Sweet Treats

Character-Themed Seasonal Foods — Recognizable entertainment IP fused with limited-time menu items creates collectible food moments that bridge nostalgia, fandom and impulse purchasing.

Read More +
Travel-Size Fragrance Mists
SEP 27, 2026

Travel-Size Fragrance Mists

Josie Maran Unveiled its 'All Spritzed Up' Minis Set

Mini Fragrance Discovery — Curated small-format scent sets create space for low-commitment sampling models that help consumers explore premium fragrance identities before purchasing full sizes.

Read More +
Rich Ceramide Moisturizers
SEP 26, 2026

Rich Ceramide Moisturizers

The Dieux 'Hydration On Loop Set' Offers Winter Hydration and Glow

Ceramide Barrier Care — Lipid-rich moisturizers with ceramides and peptides reflect rising demand for formulas that support skin barrier health while addressing hydration, firmness, and visible aging concerns.

Read More +
Branded Friendsgiving Table Settings
OCT 12, 2026

Branded Friendsgiving Table Settings

King's Hawaiian Hosted Canada's Longest Friendsgiving Table

Branded Communal Dining — Large-scale shared tables create memorable food experiences where brands can build emotional affinity through hospitality, social connection, and highly visible public participation.

Read More +
Dynamic Outerwear Holiday Campaigns
OCT 20, 2026

Dynamic Outerwear Holiday Campaigns

Merrell Runs Its Holiday 2026 Campaign — 'Gift the What If'

Experience-Led Gifting — Seasonal campaigns are shifting from product utility to aspirational experiences, creating space for brands to package goods as gateways to exploration, connection, and personal discovery.

Read More +
Confection-Inspired Polish Sets
OCT 3, 2026

Confection-Inspired Polish Sets

The OPI x M&M’S Sweeten Your Mani is a Limited-Edition Release

Candy-Branded Beauty — Confectionery visual codes in cosmetics create collectible products that blend nostalgia, color recognition, and everyday self-expression.

Read More +
Gourmand Body Butter Sets
OCT 12, 2026

Gourmand Body Butter Sets

Josie Maran Brings Dessert-Inspired Fragrance to Holiday Body Care

Gourmand Body Care — Dessert-inspired scents are reshaping functional skincare into sensorial routines where fragrance profiles become a key differentiator for holiday gifting and daily indulgence.

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Pocket-Sized Lip Balm Sets
OCT 20, 2026

Pocket-Sized Lip Balm Sets

Summer Fridays Miniaturizes its Bestselling Lip Butter Balms

Miniature Beauty Sets — Limited-edition small-format assortments create room for premium brands to turn everyday essentials into collectible, giftable discovery products.

Read More +
Baking Advent Calendars
OCT 9, 2026

Baking Advent Calendars

Nestlé Toll House Fills Its Holiday Countdown with Baking Products

Nestlé Toll House is introducing baking Advent calendars with its first 12-day holiday countdown centered on products that can be used for seasonal treats. Designed to resemble the original Toll...

Read More +
Deluxe Beauty Advent Calendars
OCT 5, 2026

Deluxe Beauty Advent Calendars

L'Occitane Introduced its Classic and Prestige Advents for 2026

Tiered Beauty Gifting — Premium and entry-level calendar formats create space for brands to segment seasonal shoppers through curated value ladders and differentiated discovery experiences.

Read More +
Character-Themed Halloween Doughnuts
OCT 6, 2026

Character-Themed Halloween Doughnuts

Krispy Kreme Turns Looney Tunes into Sweet Treats

Character-Themed Seasonal Foods — Recognizable entertainment IP fused with limited-time menu items creates collectible food moments that bridge nostalgia, fandom and impulse purchasing.

Read More +
Keepsake Holiday Beauty Calendars
SEP 22, 2026

Keepsake Holiday Beauty Calendars

Anthropologie Has Unveiled Two 2026 Countdown Sets

Collectible Beauty Gifting — Keepsake packaging paired with recognizable product assortments creates seasonal retail formats that extend value beyond the items inside.

Read More +
Travel-Size Fragrance Mists
SEP 27, 2026

Travel-Size Fragrance Mists

Josie Maran Unveiled its 'All Spritzed Up' Minis Set

Mini Fragrance Discovery — Curated small-format scent sets create space for low-commitment sampling models that help consumers explore premium fragrance identities before purchasing full sizes.

Read More +
Rich Ceramide Moisturizers
SEP 26, 2026

Rich Ceramide Moisturizers

The Dieux 'Hydration On Loop Set' Offers Winter Hydration and Glow

Ceramide Barrier Care — Lipid-rich moisturizers with ceramides and peptides reflect rising demand for formulas that support skin barrier health while addressing hydration, firmness, and visible aging concerns.

Read More +
Edible-Inspired Holiday Stamps
SEP 21, 2026

Edible-Inspired Holiday Stamps

USPS Turns Custom Christmas Cookies into Festive Stamp Art

Edible-Inspired Design — Everyday foods translated into visual product formats create memorable collectibles that blend sensory nostalgia with functional design.

Read More +
Branded Friendsgiving Table Settings
OCT 12, 2026

Branded Friendsgiving Table Settings

King's Hawaiian Hosted Canada's Longest Friendsgiving Table

Branded Communal Dining — Large-scale shared tables create memorable food experiences where brands can build emotional affinity through hospitality, social connection, and highly visible public participation.

Read More +
Dynamic Outerwear Holiday Campaigns
OCT 20, 2026

Dynamic Outerwear Holiday Campaigns

Merrell Runs Its Holiday 2026 Campaign — 'Gift the What If'

Experience-Led Gifting — Seasonal campaigns are shifting from product utility to aspirational experiences, creating space for brands to package goods as gateways to exploration, connection, and personal discovery.

Read More +
Confection-Inspired Polish Sets
OCT 3, 2026

Confection-Inspired Polish Sets

The OPI x M&M’S Sweeten Your Mani is a Limited-Edition Release

Candy-Branded Beauty — Confectionery visual codes in cosmetics create collectible products that blend nostalgia, color recognition, and everyday self-expression.

Read More +
TREND HUNTER
CLUSTERS

Contextual AI

AI companies launch context sync to preserve data across devices and sessions

Trend — AI chatbots are adding cross‑device context sync so conversations, project details and long‑running tasks follow users from one device to another. Brands position this continuity as a productivity upgrade that eliminates repetition, preserves momentum and makes AI feel like a persistent assistant..

Insight — Many users feel frustrated when switching devices forces them to restart conversations, re?explain project details or lose track of ongoing tasks. This fragmentation slows work, breaks focus and reduces trust in AI tools. In response to this, brands aim to solve these issues by linking conversations to user identity rather than a single surface. Whether moving from laptop to phone or picking up a task hours later, users retain full history, preferences and progress.

Workshop Question — How can we enhance user experience by ensuring seamless continuity and data synchronization across multiple devices and sessions in our service offerings?

SCORE
4.6
GENDER
50% Men 50% Women
MARKET
GENERATION
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness
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