These de Kloka + Death & Co. perfumes have been created as a collaboration range of fragrances that pay homage to the cocktail bar's locations in the US. The fragrances include Denver, New York and Los Angeles, which are each inspired by their namesake city location to provide wearers with an aromatic way to elevate their everyday look. Denver is reported to have notes of pine and cannabis, while New York has a certain level of warmth and bitterness with Los Angeles highlighting citrus notes.
The de Kloka + Death & Co. perfumes feature a unisex profile to make them suited to those of any gender and are being offered in individual 15ml bottles or as part of a three-piece set.
What Makes This Trend Stand Out
- Bar-inspired Fragrances
- Creating fragrances inspired by the locations of bars to provide consumers an aromatic way to elevate their everyday look provides opportunities for companies to explore collaborations with bars and related industries.
- Unisex Fragrances
- Marketing fragrances with a unisex profile expands the target market and allows for companies to explore new demographics and consumers.
- City-specific Scents
- Developing fragrances with unique scents for specific cities provides consumers with a unique olfactory experience and enables companies to explore the regional preferences of their customers.
Sectors Adopting This
- Fragrance Industry
- Partnering with bars to create unique fragrances that reference location provides an opportunity for fragrance companies to expand their product lines and appeal to new demographics.
- Bar Industry
- Collaborating with fragrance companies to develop unique scents that reference location provides bars with an additional revenue stream and unique selling proposition to attract customers.
- Tourism Industry
- Providing visitors to a city with unique fragrances that reference the city’s location provides an opportunity for tourism companies to enhance tourists’ experiences and increase customer satisfaction.
