In collaboration with Crafts Spirits Cooperative, Death & Co. is venturing into ready-to-drink cocktails with a trio of canned beverages. There's the tart, gin-based Moonsail Fizz with notes of vanilla and passion fruit, the aromatic bourbon, ginger and birch blend Ranger Buck and Aurora Highball, which explores a unique pairing of vodka with pear brandy and sake.
Each of these canned cocktails was based on an original cocktail created at Death & Co. and now, quality bar experiences are easy to replicate at home. Catering to consumers outside of the bar setting, Death & Co. also newly released a book series called Death & Co. Welcome Home. With the bar and restaurant industry upended, many people have become home bar enthusiasts and amateur mixologists.
Key Themes Behind This Trend
- Premium RTD Cocktails
- Premium canned cocktails bring the sophistication of traditional bar drinks into the convenience of home settings.
- Fusion Spirit Pairings
- Innovative combinations of spirits, such as pear brandy and sake, challenge conventional mixology and elevate taste experiences.
- Home Mixology Revolution
- The surge in home mixologists is driving the market for high-quality, easy-to-create cocktail options and resources.
Where This Applies
- Alcoholic Beverages
- The RTD cocktail segment is poised for growth as consumers seek premium alcohol experiences at home.
- Publishing
- Recipe books targeting home enthusiasts are flourishing, offering insights and inspiration for amateur mixologists.
- E-commerce
- Online platforms are increasingly vital for distributing premium canned cocktails to consumers embracing home-drinking trends.
