The Art & Rev canned craft cocktails are a series of convenient, high-ABV refreshments that pack an artisanal flavor to make them the perfect option for consumers in the US to try out. The ready-to-drink (RTD) beverages each have one spirit alongside specially selected extracts and essences in place of juices to balance them out with a not-too-sweet profile. The drinks come in Vodka Soda, Gin Spritz, Rum & Coconut and Whiskey Buck varieties, which each feature an ABV ranging from 9.5% to 13.5% that packs the punch of two cocktails in each serving.
Co-Founder Jodi Herczeg commented on the expansion of Art & Rev canned craft cocktails saying, "We’ve been thrilled with the response in the Midwest and we can’t wait for cocktail enthusiasts across the country to enjoy these masterful elixirs in their own homes.”
What's Driving This Trend
- Convenient High-abv Refreshments
- Consumers in the US are opting for convenient, high-ABV refreshments with an artisanal flavor.
- Ready-to-drink Beverages with Specially Selected Extracts
- Ready-to-drink beverages are now incorporating specially selected extracts and essences in place of juices to create a not-too-sweet flavor profile.
- Single-serving Cocktails with Double the Punch
- Single-serving cocktails with ABVs ranging from 9.5% to 13.5% are gaining popularity as they pack the punch of two cocktails in each serving.
Who This Affects Most
- Alcoholic Beverage Industry
- The alcoholic beverage industry can capitalize on the growing demand for convenient, high-ABV refreshments with an artisanal flavor.
- Ready-to-drink Industry
- The ready-to-drink industry has an opportunity to innovate by incorporating specially selected extracts and essences in their beverages to create a not-too-sweet profile.
- Food and Beverage Industry
- The food and beverage industry can tap into the trend of single-serving cocktails with double the punch, offering consumers a unique and potent drinking experience.
