Contrary to the way that some people apply perfume, the aim is not to overpower every other aroma in one's presence but rather to subtly enhance one's own smell. Estee Lauder Pleasures packaging may visually displace the eau de toilette to a shape that surrounds an elegant silhouette, but the overall notion is meant to be one of lightness.
Dho Yee Chung worked with the form of the existing cologne bottle and adapted it to assume an inverted use of space. The new rectangular flask is elegantly accented with a lady-shaped void, through which a metal spritzing straw rises. Estee Lauder Pleasures packaging emanates this exquisite sense of a delicate cloud of fragrance that embraces the sensual wearer.
Estee Lauder Pleasures Packaging Communicates a Lightness and Grace
Amelia Roblin — May 31, 2012 — Fashion
References: doychung & packagingoftheworld