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33 Cultural Branding Innovations

These Examples of Asian Branding Highlight Beauty Traditions

— April 30, 2015 — Marketing
These examples of innovative beauty branding embrace new and of-the-moment cultural rituals from Asia as selling features.

As a part of the world that's on the forefront of new developments in science and technology, brands like Cellure from Korea makes sure to highlight the country's ability to use donated tissue stem cells in its skincare products. This year Korean cosmetics brand O HUI released a special set of lipstick tubes that would help women record and share sweet messages, appealing to tech-savvy consumers.

Other popular elements that are repeatedly used in cultural branding from Asia include exotic ingredients, anime characters and other cute mascots to promote product sales and celebrate what makes this part of the world so unique.
5.7
Score
Popularity
Activity
Freshness
32
Recording Lipstick Tubes
Recording Lipstick Tubes
O HUI's Beautiful Lips Campaign Lets People Send Digital Messages
<
31
Celebrity-Endorsed Leg Balms
Celebrity-Endorsed Leg Balms
Leg Balm by Holika Holika Gives You Girl Group Legs
<
30
Cosmetic Kickoff Apps
Cosmetic Kickoff Apps
The #ootd_WITH CLINIQUE Reposting App Launches Clinique Pop
<
29
Natural Healing Sponges
Natural Healing Sponges
The Konjac Sponge Has Benefits for the Skin Inside and Out
<
28
Starfish Extract Creams
Starfish Extract Creams
Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract
<
27
Nesting Doll Fragrances
Nesting Doll Fragrances
These Face Shop Perfumes Boast Decorative and Toy-Themed Packages
<
26
French Feline Cosmetics
French Feline Cosmetics
The Hello Kitty Parisienne Palette is Full of Pastel Colors
<
25
Anime Beauty Masks
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
<
24
Flower Petal Cleansers
Flower Petal Cleansers
These Cherry Blossom Soap Will Have You Smelling Fresh and Clean
<
23
Stem Cell Skincare
Stem Cell Skincare
Korea's Cellure Claims to Improve Skin Elasticity and Cell Regeneration
<
22
Geisha Beauty Secrets
Geisha Beauty Secrets
Indigo by Tatcha is a Skincare Line Inspired by Japanese Courtesans
<
21
Custom Manicure Kiosks
Custom Manicure Kiosks
Purikura's Photo Booths Let You Create Your Own Nail Art Stickers
<
20
Cute Feline Cosmetics Collections
Cute Feline Cosmetics Collections
The Liberty of London x Hello Kitty Collection is Adorable
<
19
Funky-Flavored Egg Soaps
Funky-Flavored Egg Soaps
Holika Holika Presents Creative Design Packaging
<
18
Adorably Nerdy Cosmetics
Adorably Nerdy Cosmetics
The Hello Kitty 'Head of The Class' Palette is Geek Chic
<
17
Geisha-Inspired Branding
Geisha-Inspired Branding
TATCHA Finds Inspiration in Japan to Create its Fascinating Beauty Line
<
16
Cutesy Hair Dryers
Cutesy Hair Dryers
In Vaggio Tokidoki Travel Dryer Blows Hair in Style
<
15
Expressive Cosmetic Packaging
Expressive Cosmetic Packaging
The Tony Moly Lip Gloss Collection Takes on Cartoon Characters
<
14
Anime-Themed Nail Polishes
Anime-Themed Nail Polishes
These Sailor Moon Collectibles are Part of the 'Miracle Romance' Series
<
13
Catty Manicure Stickers
Catty Manicure Stickers
'Hello Kitty Nail Decals and Polish' are Cute
<
12
Chubby Insect Cosmetic Packaging
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
<
11
Vibrant Feline Cosmetic Collections
Vibrant Feline Cosmetic Collections
The Sephora Hello Kitty Collection is Charming
<
10
Anime-Inspired Perfumes
Anime-Inspired Perfumes
The Sailor Moon Perfume is Part of the Miracle Romance Line
<
9
Caviar-Replicating Skin Products
Caviar-Replicating Skin Products
Keep Your Skin Youthful with Anti-Aging Caviar by Holika Holika
<
8
Cutesy Cartoon Scents
Cutesy Cartoon Scents
The Sanrio Demetre Fragrance Library Will be a Breath of Fresh Air
<
7
Truth-Inspired Beauty Branding
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
<
6
Lipstick-Shaped Shops
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
<
5
Crimson Corolla Branding
Crimson Corolla Branding
Japanese Cherry Blossom Packaging Hints at the Sweet Scent Within
<
4
Boy Band-Approved Perfumes
Boy Band-Approved Perfumes
South-Korean Pop Stars Put a Scent on Dreamy Girls
<
3
Cutesy Cosmetics Cases
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
<
2
Cartoon Cat Cosmetics
Cartoon Cat Cosmetics
The Charming Hello Kitty Sephora Beauty Collection
<
1
Cross-Culture Beauty Boutiques
Cross-Culture Beauty Boutiques
Jealousy Beauty Delivers Asian Remedies to North America
<