These examples of innovative beauty branding embrace new and of-the-moment cultural rituals from Asia as selling features.
As a part of the world that's on the forefront of new developments in science and technology, brands like Cellure from Korea makes sure to highlight the country's ability to use donated tissue stem cells in its skincare products. This year Korean cosmetics brand O HUI released a special set of lipstick tubes that would help women record and share sweet messages, appealing to tech-savvy consumers.
Other popular elements that are repeatedly used in cultural branding from Asia include exotic ingredients, anime characters and other cute mascots to promote product sales and celebrate what makes this part of the world so unique.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
