The belif cosmetic line is one of the latest to come out of South Korea and focuses on the innovative ingredients and branding the country has been heralding for the last few years. In this case, the packaging revolves around the company's truth-abiding ethos. In an effort to make such products more transparent, belif cosmetic includes a range of ingredients on the bottle to show how much they avoid synthetic dyes, preservatives and mineral oils.
Owned by LG, the belif cosmetic line has achieved this level of transparency and well-being by collaborating with a centuries old apothecary in Scotland to use traditional medicinal herbs in its products. It will launch with a total of 21 products.