Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

LG's belif Cosmetic Line Focuses on Playful Percentage Bars

 - Apr 23, 2015
References: belifcosmetic & fortune
The belif cosmetic line is one of the latest to come out of South Korea and focuses on the innovative ingredients and branding the country has been heralding for the last few years. In this case, the packaging revolves around the company's truth-abiding ethos. In an effort to make such products more transparent, belif cosmetic includes a range of ingredients on the bottle to show how much they avoid synthetic dyes, preservatives and mineral oils.

Owned by LG, the belif cosmetic line has achieved this level of transparency and well-being by collaborating with a centuries old apothecary in Scotland to use traditional medicinal herbs in its products. It will launch with a total of 21 products.